Finn DeNeuf is a physical therapist and writer from New York. She is (allegedly) addicted to instagram.
mira irl is not a person but a rehabilitated sewer troll. She now eats organic muesli from Trader Joe's for every meal and cries frequently.
Welcome. We have created a magazine and declared it “CHILL”! But why would we do that?
Well, we are tired. Tired of the grimy monotony of living an urban rat lifestyle.
Why is being young and/or broke in NYC (or any city, really) synonymous with neglecting your needs as a human being? The world is run by rich megalomaniacs, sex offenders and misogynists, and yet we find a way to delude ourselves into thinking the world is our oyster! We all think we’ll take the city by the balls but instead it takes us by the throat.
We fall into unhealthy habits and workaholic tendencies. We drink too much tequila and not enough water. Choose ramen or a dollar slice over home cooked meals with greens. Ask yourself, when was the last time you touched grass?
Hustle culture is put wrongly on a pedestal when we should be focusing on slowing down, chilling, and vibing just as God (or whatever) intended. Think about it: what does it really mean to “make it” and what is the cost of that? Is it worth sacrificing your peace or health for “it”? Where is the line between working hard and burning out?
While CHILL Mag was conceptualized in NYC and Boston in the United States, it has no borders. We see NYC as a cradle of people finding themselves, honing their craft, making some friends and enemies along the way, and leaving (unless you’re that lady who skis down 5th ave, nothing but respect for you madame).
Don’t get us wrong, we absolutely love New York. It's the greatest city on earth. But before we are New Yorkers, we are people. You are a person.
With lots of love,
finn and mira
Mira Etingof (aka mira_irl) and Ester Shmulyian (aka 529collective and F. DeNeuf) have been friends for 16 years thanks to their upbringing within the Russian-Jewish Community on the East Coast of the US. Children of immigrants/artists/mathematicians from the Soviet Union, they are some tough cookies. While Mira grew up in Boston, Ester was in between NJ and NYC, and then after a while they switched places. For four years, Ester studied Brains at MIT in Boston and Mira studied Illustration at Pratt in New York. Together, they know a thing or two about art and city life.
They have both worked on publications and print (Ester has self published a book of poems and contributed to Infinite Magazine, MIT's fashion and design magazine while Mira is a published children’s book illustrator under a pseudonym she’d rather keep a secret, and worked as an in-house designer for Jack's Cannabis in MA and Neverland Digital in NYC)
Nowadays, after 4 years of experience in advertising and nightlife in NYC, Ester resides in Bushwick, Brooklyn and practices Shibari/rope art and hosts events. Mira is back in Boston getting her Master's Degree in UX design and working as a freelance artist and designer. They both care deeply about mental health and understand art as not only a necessity for any functioning society, but also as therapy and a tool for healing.